Privacy Policy

Overview

Cake: Birthday Reminders ("the App") is developed by BYSN Apps, operated by Alec Fradkin in Massachusetts, United States. This policy applies to the App and to this website at cake.bysnapps.com ("the Website"). It should be read in conjunction with our Terms of Service.

The App is designed so that all birthday data, contact information, and preferences stay on your device. It does not transmit that information to BYSN Apps. The only exceptions outside the App's local storage are: (1) a single share counter integer stored in your iCloud, but not transmitted to BYSN Apps; (2) purchase transactions handled entirely by Apple; and (3) birthday data you choose to send directly to another device via Nearby Share.

The Website does not use analytics, advertising pixels, session replay, fingerprinting, tracking cookies, browser storage, or remotely hosted fonts and scripts. Browsing an ordinary page does not call a BYSN Apps application server. GitHub processes basic request information, including IP addresses, in operational security logs under its own privacy statement. BYSN Apps does not receive those logs or use page requests to identify, profile, or follow visitors.

The Website contacts our Cloudflare Worker only after you deliberately submit the support form or ask for a giveaway code. Those requests contain the information needed to perform the action. They are not used to track browsing activity.

Sections 1 through 7 describe how data is handled within the App. Sections 8 through 10 cover general legal provisions, the Website, and the support form.

1. What the App Stores and Where

1.1 On Your Device (Local Only)

• SwiftData (SQLite). Birthday entries, contact data, blocklist, duplicate decisions — in the app's sandboxed directory, protected by iOS Data Protection encryption.
• UserDefaults. App preferences and display settings.
• iOS Keychain. Purchase unlock status and Nearby Share identity keys — device-only, not synced to iCloud.
• App Group container. Birthday data shared with the home screen widget via WidgetKit (local only).

1.2 iCloud (Share Counter)

The App stores one data point in your iCloud: a counter tracking how many times you've shared the App (used for feature unlocks). This is a single integer stored via Apple's NSUbiquitousKeyValueStore in your personal iCloud account. This data is not transmitted to BYSN Apps — it exists solely in your iCloud to persist across your devices. No birthday data, contact information, or personal details are synced.

2. iOS Permissions

The App does not request access to location, camera, microphone, health data, calendar, or email. Data accessed through these permissions is not transmitted to BYSN Apps.

3. In-App Purchases

The App offers optional cosmetic unlocks (themes, icons, card designer) via Apple's StoreKit 2. Apple handles all payment processing. We do not see, store, or process any payment information, Apple ID, or transaction details. The App stores only which features you've unlocked in the device Keychain.

4. Nearby Share (Device-to-Device)

The App includes an optional feature to share birthdays directly with another nearby device over the local network (Wi-Fi/Bluetooth) using Apple's MultipeerConnectivity framework. Data is shared directly between devices, not through our servers.

• You choose exactly which birthdays to share.
• All data is end-to-end encrypted using Apple's CryptoKit before transmission.
• The recipient must explicitly accept the shared birthdays.

5. Third-Party Libraries

The App uses open-source UI and animation libraries (Pow, Lottie, ConfettiSwiftUI, SwiftUI-Shimmer, DeckKit) for visual effects only. None of these libraries perform network operations or collect data.

BYSN Apps operates a separate corporate website at bysnapps.com, which may have its own data practices not covered by this policy.

6. Deleting Your Data

The App provides three levels of deletion:

• Individual entries. Open the actions for any birthday and choose Delete. Swiping is optional.
• Clear All Data (Settings). Deletes the birthday database, blocklist, and preferences. Does not clear Keychain items (purchases, crypto keys) or the iCloud share counter.
• Reset Entire App (Settings). Deletes everything — database, preferences, Keychain entries, iCloud share counter, all caches and filesystem data.

Note: Birthday dates, photos, or tag labels previously written back to iOS Contacts (see Section 2) persist independently and must be removed manually in the Contacts app. If you uninstall without running "Reset Entire App" first, Keychain items and the iCloud share counter may persist.

6.1 Website and Support Data

There is no Cake browsing profile, tracking cookie, or browser-storage record to delete because the Website does not create one. Giveaway redemption records contain code status and inventory data, not a visitor identity.

A support submission becomes a regular email in our inbox. We normally delete support messages within 90 days after the issue is resolved or our last substantive reply. We may retain a message longer while an issue, security matter, legal obligation, or dispute remains active, and we delete accidental sensitive or child-submitted data promptly after we identify it.

You may request access to, correction of, or deletion of a support message by emailing support@bysnapps.com with enough detail to locate it, such as its approximate date and subject. We may verify control of the reply address or ask for proportionate details so we do not disclose or delete another person's message. We respond within 30 days when the request can reasonably be verified. Deletion removes the message from the active mailbox; provider backups may remain until they expire under the provider's normal schedule.

7. Children's Privacy

The App is not directed to children under 13. We do not knowingly collect personal information from children. The App does not transmit birthday or contact data to BYSN Apps. If we learn that a child submitted personal information through the support form, we will delete it promptly. Parents can control access via iOS Screen Time and may contact us about a submission.

8. Disclaimers & Liability

8.1 Warranty Disclaimer

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE APP AND THE WEBSITE ARE PROVIDED "AS IS" WITHOUT WARRANTIES OF ANY KIND. WE DO NOT WARRANT UNINTERRUPTED OR ERROR-FREE OPERATION, OR THAT DATA LOSS WILL NOT OCCUR.

8.2 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, BYSN APPS AND ALEC FRADKIN SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM YOUR USE OF THE APP OR THE WEBSITE, INCLUDING DATA LOSS DUE TO DEVICE DAMAGE, iOS UPDATES, OR DELETION VIA APP SETTINGS.

8.3 Apple Platform Services

The App integrates with Apple services (iCloud, StoreKit, Contacts, Notifications). These are governed by Apple's Privacy Policy, not this one. We are not responsible for Apple's data handling or service availability.

9. Policy Updates

This policy may be modified from time to time. The current version is always available on this page with the "Last Updated" date at the start of the policy. Continued use of the App or the Website constitutes acceptance of the current policy.

If we introduce optional features that handle data differently — such as cloud sync, social sharing, or usage analytics — those features will require your explicit consent before activation, and this policy will be updated before they become available.

10. Contact

Questions about this policy or your data:
Email: support@bysnapps.com
Support: support@bysnapps.com
Website: bysnapps.com

App data can be removed with the in-app controls in Section 6. If you sent a support message, you can ask us to delete that message using the process in Section 6.1.

10.1 Support Form

The support form at cake.bysnapps.com/support/ is an optional way to report bugs or share feedback. You can use it without creating an account or providing any personal information beyond what you choose to type into the form.

What we collect. The request body contains only the fields you submit: report type, summary, description, and any optional details you add, including device, iOS version, reproduction steps, and, if you opt in, a reply-to email. The Worker adds a receipt timestamp. As with any network request, GitHub, Cloudflare, and the email provider receive standard connection and request metadata needed to deliver and secure the service. The support page uses no cookies, advertising identifiers, analytics, or fingerprinting, and sends nothing to the support service until you submit the form.

How it reaches us. Your submission is sent to us as regular email at support@bysnapps.com and lands in our normal inbox. The Worker validates it in memory and does not save the report to a database or visitor profile. We read it, may reply if you asked for a reply, and apply the retention and deletion rules in Section 6.1. We do not aggregate support submissions into a marketing list, advertising system, or browsing profile.

Services in the delivery path. Three categories of third-party infrastructure providers are involved in getting your submission from your browser to our inbox:

• Static hosting provider serves this website and retains standard security logs, including visitor IP addresses, under its own policy.
• Serverless compute provider runs code that receives a submitted report and converts it into an email. It processes standard connection and request metadata for delivery and security. The Worker code writes no custom request logs, and its deployment configuration disables application-level observability.
• DNS and email provider routes the email and stores it in our mailbox until deletion under Section 6.1.

As of July 2026, these roles are filled by GitHub (hosting; GitHub Privacy Statement), Cloudflare (compute; Cloudflare Privacy Policy), and Namecheap (DNS/email; Namecheap Privacy Policy). Each is governed by its own privacy policy. If we change providers, the three roles and handling standards named in "Services in the delivery path" remain the same.

BYSN Apps does not plug any additional third-party service (support ticket system, CRM, analytics platform, advertising network, or marketing tool) into the support pipeline.

How we use it. We read support submissions to diagnose and fix bugs, prioritize improvements, and respond to users who asked for a reply. We do not sell your submission. If an issue must be escalated to Apple or another provider, we will ask permission before sharing identifying report content or remove identifying details where practical.

Please don't send sensitive data. The support form is not a secure channel for confidential information. Do not include passwords, payment or financial details, government identifiers, medical information, or anything you wouldn't want visible in a normal email. If you need to share something sensitive, email support@bysnapps.com first so we can arrange a secure method.

This policy is governed by the laws of the Commonwealth of Massachusetts, United States.

Privacy Policy plain-language guide

Overview

The policy covers the Cake app and this website. Birthday and contact data in the app stays on your device, apart from the iCloud share counter, Apple purchase handling, and Nearby Share explained in the Overview and Sections 1, 3, and 4. Apple and website service providers handle some data when you choose to use their services. Cake does not use first-party tracking or advertising tools.

1. What the App stores and where

The app stores birthday details, contact details, settings, purchase access, and sharing keys on your device. A home screen widget can read birthday data from a shared area on that device. One number that counts app shares is stored in your personal iCloud account. BYSN Apps does not receive that number or your birthday data.

2. iOS permissions

Contacts, notifications, photos, local network access, and Siri access are optional. Each permission supports a feature named in the "Optional iOS permissions used by Cake" table in Section 2. You can deny or remove a permission in iOS Settings. Data read through these permissions is not sent to BYSN Apps.

3. In-app purchases

Apple handles payments through the App Store. BYSN Apps does not receive your payment details, Apple ID, or transaction details. The app keeps only the record that tells it which features are unlocked on your device.

4. Nearby Share

Nearby Share is optional. You choose the birthdays to send and the other person must accept them. The data is encrypted and moves directly between nearby devices over the local network. It does not pass through BYSN Apps servers.

5. Third-party libraries

Cake uses some free code libraries to draw visual effects. These libraries do not collect data or use the internet. The separate BYSN Apps company website has its own privacy policy.

6. Deleting your data

You can delete one birthday, clear most app data, or reset the entire app. Clear All Data leaves purchase records, sharing keys, and the iCloud share count in place. Reset Entire App removes those items too. Information already written to Apple Contacts must be removed in the Contacts app.

Cake does not build a tracking profile when you visit this site. Giveaway records count codes. They do not identify visitors. Support reports become email. The full policy says when emails are deleted, why some may be kept longer, how to ask for deletion, and when backup copies end.

7. Children's privacy

The app is not directed to children under 13. The app does not send birthday or contact data to BYSN Apps. If BYSN Apps learns that a child sent personal information through support, it will delete that information promptly. A parent can contact BYSN Apps about a submission.

8. Disclaimers and liability

The app and website are offered as they are. BYSN Apps does not promise that they will always work or that data loss will never happen. The detailed policy limits the types of damages for which BYSN Apps and Alec Fradkin may be responsible. Apple's own privacy policy controls Apple services.

9. Policy updates

The current policy and its update date stay on this page. Continued use means you accept the current policy. If a future optional feature handles data in a new way, the policy says it will be updated and the feature will ask for your clear consent before it turns on.

10. Contact and support form

You can email BYSN Apps with privacy questions or requests about a support message. The support form sends only the fields you choose, plus a receipt time. GitHub, Cloudflare, and the email provider handle ordinary connection and delivery details. BYSN Apps does not use that information for advertising or a browsing profile.

A support report becomes email in the BYSN Apps inbox. Email is not safe for very private facts. Do not send passwords, payment details, government ID numbers, or medical details. The full policy says which companies deliver the form, how the message is used, how long it stays, how to ask for deletion, and which state law applies.

Privacy glossary

These definitions explain technical and legal words used in this policy.